Data Broker Opt-Out: Complete 2026 Removal Guide
Data brokers collect and sell personal information from public records, online activity, and purchases. Opting out is tedious but possible for major brokers. This guide provides direct opt-out URLs and procedures for the largest data brokers including LexisNexis, Acxiom, Spokeo, BeenVerified, and dozens of others. California, Colorado, and other states with privacy laws require honoring deletion requests from residents of those states.
Major Brokers and Opt-Out URLs
LexisNexis at consumer.risk.lexisnexis.com/freeze. Acxiom at acxiom.com/about-acxiom/privacy. Spokeo at spokeo.com/optout. BeenVerified at beenverified.com/app/optout. Whitepages at whitepages.com/suppression. Intelius at intelius.com/optout. PeopleFinder at peoplefinder.com/optout. Each requires submitting your name and verifying identity. Removals typically take 2-4 weeks per broker.
Removal Services
Privacy services like DeleteMe, Kanary, and Optery automate removal requests across hundreds of data brokers for monthly subscription fees. They handle the tedious work of submitting requests and following up. Effectiveness varies as new brokers emerge and existing ones change procedures. The services work but cannot achieve complete removal from all data sources.
State Privacy Law Rights
California CCPA requires data brokers to honor deletion requests from California residents. The California Data Broker Registry lists all registered brokers. Colorado, Connecticut, Virginia, and other states have similar rights. Sending a Right to Delete request citing applicable state law strengthens removal requests. Even non-residents can use these procedures though success varies.
Key Findings
- Major data brokers require individual opt-out requests through their specific procedures
- Privacy services automate removal across hundreds of brokers for monthly fees
- California Data Broker Registry lists all brokers operating in the state
Timeline
CCPA passed in California
CCPA takes effect including data broker provisions
California Data Broker Registry deletion mechanism takes effect