The pitch happens within minutes of joining LA Fitness. Before you've completed your first workout, a sales representative approaches with an offer that sounds reasonable: personal training sessions for what seems like a modest monthly fee. What they don't emphasize is the session duration, the effective hourly rate, or the contract terms that make cancellation a bureaucratic ordeal.
The Pricing Illusion
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LA Fitness personal training packages are structured to obscure the true per-session cost. A typical package might be quoted as $240/month for four sessions — seemingly $60 per session. What's often not clarified until the paperwork is signed: sessions are 15 minutes, not the 60-minute sessions most people envision when they hear "personal training."
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At 15 minutes per session, the effective hourly rate is $240 per hour (or higher depending on the package). For context, independent certified personal trainers typically charge $50-100 per hour for full 60-minute sessions. LA Fitness charges 2-5x market rate for sessions one-quarter the length.
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Automate Content →Personal training contracts at LA Fitness auto-renew monthly and require cancellation via certified mail with at least 30 days' notice. The cancellation process is deliberately analog in a digital world — you cannot cancel online, by email, or by phone. The certified mail requirement creates a paper trail that benefits LA Fitness (proof of receipt date) while burdening the customer with a trip to the post office.
Members who attempt to cancel in person at the gym are typically told they cannot process cancellations on-site and directed to the mailing process. This adds weeks to the cancellation timeline, during which the contract continues billing.
Better Alternatives
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Audit Your Site Free →Hire an independent certified trainer (NASM, ACE, or NSCA certified) for $50-80/hour with full 60-minute sessions, no contracts, and customized programming. Use training apps like Hevy (free) for guided workout programs. Watch certified trainers on YouTube for form guidance. The fitness industry has been democratized by technology — paying premium rates for 15-minute sessions with gym-employed trainers is one of the worst value propositions in consumer services.
